Looseleaf for Dynamics of Mass Communication: Media in Transition Joseph Dominick

ISBN: 9780077649753

Published: May 22nd 2012

Loose-Leaf

512 pages


Description

Looseleaf for Dynamics of Mass Communication: Media in Transition  by  Joseph Dominick

Looseleaf for Dynamics of Mass Communication: Media in Transition by Joseph Dominick
May 22nd 2012 | Loose-Leaf | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 512 pages | ISBN: 9780077649753 | 4.45 Mb

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass CommunicationMoreWell-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike.

Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, apps and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet.

The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying- new media business models- e-book readers affects on the traditional print publishing industry- online video sites such as YouTube and hulu.com.- the decoupling of advertising from media content, and much more.



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