Capitalizing on Marketing Trends: Leading CMOS on Assessing New Trends, Analyzing Changing Demographics, and Incorporating Global Trends Into Your Marketing Strategy Aspatore Books

ISBN: 9780314986795

Published: January 1st 2008

Paperback

92 pages


Description

Capitalizing on Marketing Trends: Leading CMOS on Assessing New Trends, Analyzing Changing Demographics, and Incorporating Global Trends Into Your Marketing Strategy  by  Aspatore Books

Capitalizing on Marketing Trends: Leading CMOS on Assessing New Trends, Analyzing Changing Demographics, and Incorporating Global Trends Into Your Marketing Strategy by Aspatore Books
January 1st 2008 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 92 pages | ISBN: 9780314986795 | 4.70 Mb

Capitalizing on Marketing Trends is an authoritative, insiders perspective on identifying, assessing, and harnessing the power of todays most important trends in marketing. Featuring marketing executives representing some of the top companies in theMoreCapitalizing on Marketing Trends is an authoritative, insiders perspective on identifying, assessing, and harnessing the power of todays most important trends in marketing. Featuring marketing executives representing some of the top companies in the nation, Capitalizing on Marketing Trends provides best practices for accurately forecasting the impact a variety of trends will have on your company, and how to best keep up with each of these rapidly changing marketing developments.

This book provides valuable insight for those daunted by the constant influx of innovations in this media-hungry business world by giving tips for discerning between a leading edge and a bleeding edge trendand whether your company wants to be the first to adopt it.



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