The Art of Being Unreasonable: Lessons in Unconventional Thinking Eli Broad

ISBN: 9781118226971

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192 pages


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The Art of Being Unreasonable: Lessons in Unconventional Thinking  by  Eli Broad

The Art of Being Unreasonable: Lessons in Unconventional Thinking by Eli Broad
| ebook | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 192 pages | ISBN: 9781118226971 | 9.17 Mb

Unorthodox success principles from a billionaire entrepreneur and philanthropistEli Broads embrace of unreasonable thinking has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach toMoreUnorthodox success principles from a billionaire entrepreneur and philanthropistEli Broads embrace of unreasonable thinking has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy.

He has helped to fund scientific research institutes, K-12 education reform, and some of the worlds greatest contemporary art museums. By contrast, reasonable people come up with all the reasons something new and different cant be done, because, after all, no one else has done it that way. This book shares the unreasonable principles--from negotiating to risk-taking, from investing to hiring--that have made Eli Broad such a success.Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los AngelesHis investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell researchAt his alma mater, Michigan State University, he endowed a full-time M.B.A.

program, and he and his wife have funded a new contemporary art museum on campus to serve the broader regionEli Broad is the founder of two Fortune 500 companies: KB Home and SunAmericaIf youre stuck doing what reasonable people do--and not getting anywhere--let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.



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